Specialist Google Ads management for lead generation

We run high-performance Google Ads campaigns driven by disciplined testing, real revenue data, and a framework designed to increase lead quality, cut acquisition costs, and scale what works.

Winner of Best Case Study

Earlier this year, we were awarded Best Case Study at the PPC Summit in Copenhagen.

The presentation focused on our work with Excel Roofing & Asbestos, and the decisions behind a campaign that scaled a local service business from £250,000 per year to £250,000 per month.

The session was delivered to an audience of industry practitioners, with the award decided by live vote.

The recognition matters to us because it reflects the standards we try to apply to every account: disciplined testing, clear commercial thinking, and optimisation tied directly to revenue.

A few words from the businesses we work with

Andy Evangelou
Plug In Stations

700+ leads/month.

Tom Pennistone
Excel Roofing & Asbestos

Scaled from £250K/year to £250K/month.

Zoe Gore
The AL5 Aesthetics

£10K/month added revenue within 90 days.

  • "Taylor and the team have been excellent. We have seen incredible improvement in cost per lead, whilst also gaining valuable insights into how best to optimise our landing pages and funnels to generate more sales".

    Andy Ramage
    Influencer & TED Speaker

  • "I couldn’t recommend Taylor and the team more highly. Throughout the whole time they have been working for us they have made a huge difference both in terms of the leads we generate for our business and helping to significantly grow our brand profile. They really care deeply about helping the business and they are extremely pleasant people to work with."

    James Howell
    The Tax Recruitment Company

  • "Taylor is highly knowledgeable, responsive, and easy to work with, offering advice that’s both practical and actionable. I wouldn’t hesitate to recommend BOLT to others looking for expert support with their PPC campaigns".

    Sarah Chapple
    THX Hire

  • "Taylor’s expertise and knowledge in his field were evident from day one, we found him engaging, passionate and keen understand our sector in order to maximise the potential for us. Highly recommend BOLT If you want your Google Ads campaign run properly and see great results then sign them up."

    Rachel Ennis
    FTS Insolvency

  • "Excellent service provided by Taylor and his team. Our results have improved exponentially since he started a few months ago, resulting in our conversions increasing in number and decreasing in cost."

    Andrew Stace
    Stace Roofing

  • "We've worked with several Google Ads agencies and experts but only BOLT deserve 5 stars. They're real experts in Google Ads, but also apply their knowledge in a strategic way that gets excellent results."

    Mark Robertson
    Consider Digital

  • "Been dealing with Taylor from BOLT for 3 months now, very happy with everything he done for our business. He is a man of his word, we have told him what our target was and he has advised us what would take to achieve this, and he delivered as he promised. Highly recommended."

    Giannis Kroutis
    QuickGrip

  • "BOLT were brought into A Different View to transform our marketing and led by Taylor Housden, they've done just that. Our marketing now matches the confident company we feel on the inside. They bring a professionalism and collaborative spirit that re-enforces our own values and at the same time encourages us to try new things".

    Rosalind Johnson
    A Different View

  • "Absolutely loved working with Taylor in collaboration with a client, he is proactive, thorough and gets more than just results done for his clients. I can't recommend him enough to help your business to grow".

    Charlotte Lambert

  • "We were having a variety of Google ad issues and BOLT solved them efficiently & quickly! They are knowledgeable & friendly - what more you ask for! I would highly recommend!"

    Stokely Howard
    TrendyGrandad

  • "Highly recommend Taylor and his team! Their work with Google Ads has been brilliant for boosting inquiries. The personalised ads have been great at getting the word out about the programmes we offer and Taylor always keeps us up to date with their progress."

    Hannah Evans
    Manchester International Football Academy

Frequently Asked Questions

  • We focus on what really matters: revenue. Most agencies optimise for clicks or enquiry numbers. We go deeper by mapping which leads turn into real customers, then feeding that information back into Google Ads. This lets us prioritise what actually drives profit, not just activity.

  • The most important thing is up-to-date sales outcomes. When we know which leads convert, we can make much smarter decisions and improve performance quickly. Clear communication on your side also helps us move efficiently and stay aligned.

  • Quick wins often happen early, especially when we fix tracking or restructure campaigns. More meaningful results typically appear within 30–90 days, once Google has enough sales data to understand what a valuable lead looks like.

  • We work best with businesses spending £2,000–£100,000+ per month on Google Ads. This level of spend gives us enough room to test properly and build a sustainable, profitable lead-generation system.

  • We don’t guarantee results, simply because no channel can promise that responsibly. What we do guarantee is a transparent approach, clear reporting, and thoughtful decision-making aimed at improving your acquisition cost and lead quality over time.

  • Because it’s where we’re strongest. We’d rather focus on one channel and do it exceptionally well than spread ourselves thin. This level of focus helps us deliver better, more predictable results for our clients.

  • We work with service-based businesses that take lead quality seriously. Our best results come from industries where enquiries are high-value, competition is strong, and decisions need to be driven by real commercial data, including aesthetics, legal services, insolvency, EV installation and other specialist sectors.

  • You’ll work directly with our small, senior team. We keep our client portfolio intentionally limited, which means you get experienced people who know your account in depth and make decisions with care.

  • Onboarding usually takes 7–14 days. During that time we refine or rebuild your campaigns, set up accurate tracking, connect your sales outcomes, and outline your KPIs. A strong onboarding process sets the foundation for high performance, so we take it seriously.

  • We look at lead quality, conversion rates, acquisition cost, and ultimately revenue. Enquiries are helpful, but they only tell part of the story. Understanding what turns into real business allows us to scale confidently and invest your budget where it matters most.

“The best Google Ads specialist we've come across. Professional, generous, and strategic. Would highly recommend”

SIG Roofing logo with a red and black design

Keesa O’Dea, SIG Roofing

Our office sits beside Harpenden Common. We use it as a quiet space for focused work.

It’s where we run structured experiments, analyse how buyers make decisions, and build performance systems carefully over time.

We welcome clients to the office for focused strategic workshops, although most work with us remotely from across the UK.

We keep our work UK-only so we can meet in person when it matters and make performance decisions with shared context.

Our home in Harpenden

Exterior view of a large brick house with multiple windows, surrounded by grass and trees, with a stone path leading to the entrance.