The AL5 Aesthetics case study · 315 enquiries in 90 days

Oct 2024

Zoe had been burned before

Before we met, Zoe had paid another agency to run ads for the clinic, and they had not brought in a single lead.

She needed to see proof quickly before she would put any more money into paid ads.

The reception area at The AL5 Aesthetics, with velvet sofas and plants — The AL5 Aesthetics has been in Harpenden since 2012.

Oct 2024

We scored every treatment before spending a penny

The clinic offers dozens of machine-led treatments, and Google restricts what aesthetics clinics can advertise. So we sat down with Zoe and scored each one on profit, search volume and cost per click.

Laser hair removal came out on top. It had the demand, the price per click was fair, and it brings people back for a full course of treatments.

A practitioner carrying out a treatment at The AL5 Aesthetics — Every treatment was weighed up before a penny was spent on ads.

Nov 2024

One treatment, one page

Focusing on a single treatment meant the search, the ad and the page could all say the same thing. We built a landing page for laser hair removal alone, in the style of the clinic’s own website.

Its form let people unlock a discount by answering a few questions about their skin and their experience with laser, so Zoe’s team knew who they were calling before they picked up the phone.

The Emerald laser treatment room at The AL5 Aesthetics — Laser hair removal became the whole focus of the account.

Jan 2025

The first 90 days won her trust back

Between 28 October 2024 and 27 January 2025 the account brought in 315 enquiries on £5,452 of spend, which works out at £17.31 each.

One in every seven people who clicked an ad became an enquiry, and Zoe had the proof she needed to keep going.

Conversions

315.00

Conv. rate

14.44%

Avg. CPC

£2.50

Cost

£5.45k

The account’s first 90 days, 28 October 2024 to 27 January 2025.

2025

Then we tested the rest of the menu

With laser working, we ran the same process on cellulite reduction, men’s laser hair removal, Emsella, facials and more, each with its own campaign and page.

Cellulite reduction became a steady second source of leads, but none matched laser hair removal, which brought in three of every four of the account’s 1,652 leads. Every new treatment went through the same test: score it, give it its own page, and let the results decide.

Laser hair removal

1,263

Cellulite reduction

254

Men’s laser hair removal

75

Emsella

51

Facials

7

Leads by treatment campaign, October 2024 to May 2026.

The AL5 Aesthetics

Zoe had been burned before

We scored every treatment before spending a penny

One treatment, one page

The first 90 days won her trust back

Then we tested the rest of the menu

Need a second look at your own campaigns?

Other results

How it happened

Zoe had been burned before

We scored every treatment before spending a penny

One treatment, one page

The first 90 days won her trust back

Then we tested the rest of the menu

Need a second look at your own campaigns?

Other results