We partnered with Excel Roofing & Asbestos, a nationwide provider of garage roof replacement and demolition, to improve their Google Ads strategy. The main challenge was low conversion rates caused by a complex website and irrelevant asbestos-related traffic. To address this, we built a high-converting landing page featuring social proof and trust-building visuals, refocused ad targeting to garage-specific work, and implemented a quiz-style form to streamline enquiries, tripling lead volume.