£45,000

Ad Spend

2,270

Phone Calls

£20

Cost Per Enquiry

Meet The Client

QuickGrip was founded by Yannis and Habib, two friends who had spent years working in the automotive industry. They knew the market well, and they felt they could serve customers better than the larger national brands they had worked for.

They saved enough to give themselves a runway, bought a van, stocked up on tyres, and started a mobile tyre fitting service in Hertfordshire. The model worked. Customers were happy, reviews were consistently strong, and repeat business came naturally. The problem was not the quality of the service. It was the volume.

The Situation

Mobile tyre fitting is, in most cases, an emergency service. When someone has a flat tyre, they search for help immediately. They are not browsing social media or remembering a post they saw weeks ago.

QuickGrip had built a genuine following on social media and had earned strong word of mouth locally. But that did not translate into being found at the moment someone actually needed them. The gap between reputation and visibility was the core issue.

They had started running Google Ads to address this, but quickly found they were spending money without generating meaningful leads. The campaigns were live, but the results were not there.

The Limitations

When we reviewed the account, the ads themselves were only part of the problem. The larger issue was what happened after someone clicked.

Mobile tyre customers are typically in a stressful situation. They need to know quickly that they are in the right place, that someone will come to them, and that the price will be fair. The landing page experience was not addressing any of those concerns clearly enough.

The competitors in this space are large national brands with significant budgets. But their landing pages were built around selling tyres as a product rather than responding to the emotional reality of what the customer was going through. One major competitor's page resembled an ecommerce store. Another directed users to visit their nearest centre, which is not particularly helpful when you are standing next to a car with a flat tyre.

This meant there was an opportunity. The larger brands were outspending QuickGrip significantly, but they were not meeting the customer where they actually were — stressed, in a hurry, and looking for reassurance.

We rebuilt the landing page before making any significant changes to the campaigns.

The keyword strategy was relatively straightforward. The search terms people use in this situation are predictable and high-intent. The work that mattered most was making sure the page those people landed on responded to what they were actually feeling.

We focused the page around three things. First, making it immediately clear that QuickGrip would come to the customer, not the other way around. Second, placing real reviews from real customers (with names, locations, and photos) where they would be seen within seconds. Third, removing anything that required effort or time from someone who had neither.

The form was simplified. The messaging was written around the outcome the customer wanted: someone arrives quickly, replaces the tyre safely, and charges a fair price.

We also used QuickGrip's existing relationships with well-known tyre brands to add credibility to the page. Displaying those logos gave a small business the appearance of scale, which matters when competing against household names.

Once the page was in place, the campaign structure stayed simple. High-intent keywords, a clear landing experience, and consistent monitoring. The page itself has remained largely the same since launch, with only minor adjustments based on testing.

Our Approach

Image: The current landing page - designed to build trust before a user scrolls.

The Results

When QuickGrip first started working with us, they were cautious about spending more than £1,000 per month. That was understandable, as they had already spent money on ads without seeing a return.

Since then, lead volume has increased from around 100 per month to 600 per month, and they have quadrupled their ad spend with confidence. Ninety per cent of their business now comes through Google Ads.

The impact on the business has been tangible. They have added another van to the road, with plans for a further one, and they have hired their first member of staff. The business has moved from finding work to managing the volume of work coming in.

Image: 1 Feb 2025 - 3 Mar 2026

Client Feedback

"Been dealing with Taylor from BOLT for three months now, very happy with everything he's done for our business. He is a man of his word. We told him what our target was and he advised us what it would take to achieve it, and he delivered as he promised. Highly recommended."

— Yannis, Co-Founder, QuickGrip

QuickGrip