Stace Roofing
By switching keyword intent, we achieved a 69% decrease in lead cost, a record month of 94 leads, and £205K booked in 90 days
Stace Roofing partnered with BOLT DMS to elevate their Google Ads strategy and attract higher-quality leads. Despite being a reputable firm, their previous ad setup was too broad, generating low-intent enquiries that didn’t align with their commercial focus.
We overhauled their account, shifting to high-intent keywords like “Best commercial roofer Leicester” and creating tailored landing pages for niches such as schools and warehouses. This targeted approach aimed to secure larger, more lucrative projects and showcase their expertise.
