Strike Twice

What Is StrikeTwice?

StrikeTwice is BOLT DMS’ lead and revenue tracking platform.

We use it to track:

• Every lead your business receives

• Whether the lead was quotable or not

• The quote value (if provided)

• The sales value (if the job is won)

It gives you a clear, centralised place to see the leads generated from your marketing and to update the outcomes, so we can understand exactly what is and isn’t working.

Why We Use StrikeTwice

Most businesses—and most agencies—only track leads.

StrikeTwice allows us to go much deeper by tracking actual revenue, which means:

• You can see how many leads you’re getting, day by day.

• We can measure true ROI, not just cost-per-lead.

• Google can optimise towards better-quality enquiries.

• Bad traffic can be removed faster.

• High-value keywords can be identified and scaled.

In short: StrikeTwice helps us spend your money more wisely.

How StrikeTwice Works

1. A lead comes in
   Whether via call, form or message, it’s automatically logged in StrikeTwice.

2. You update the lead
   You tell us:

   • Was the lead Quotable or Non-Quotable?

   • Was there a Quote Value?

   • Was there a Sales Value?

3. We analyse performance
   We use your updates to see which campaigns, keywords and audiences generate genuine revenue — not just noise.

4. We optimise your ads
   Your lead and revenue data flows into our decision-making, so your campaigns improve continuously.

Why Updating Leads Matters

Keeping StrikeTwice up to date helps us:

• Cut wasted spend

• Scale profitable campaigns

• Identify the highest-value search terms

• Understand which services generate the best return

• Feed accurate data back into Google Ads

Without updated data, the system is effectively blind, slowing optimisation and making reporting less accurate.

Even a quick 10–20 second update per lead makes an enormous difference.

What Counts as a “Quotable” Lead?

A lead is Quotable when:

• You managed to contact the person

• The enquiry was for a service you genuinely offer

• Under normal circumstances, you could have quoted the work

A lead is still Quotable even if you were unavailable at that specific moment (e.g. fully booked, wrong day, staff off).

What Counts as a “Non-Quotable” Lead?

A lead is Non-Quotable if:

• You couldn’t contact them after multiple attempts

• They wanted a service you don’t offer

• They were outside your service area

• It was spam, a misdial or an irrelevant enquiry

These leads shouldn’t be included in quoting or revenue data.

Why StrikeTwice Is Crucial for Google Ads Performance

Tracking leads is good.

Tracking revenue is transformative.

StrikeTwice helps us:

• Distinguish good leads from bad ones

• Understand which campaigns produce profitable jobs

• Avoid wasting budget on irrelevant searches

• Direct more spend into high-value segments

• Fuel Google’s machine learning with accurate revenue signals

Put simply: StrikeTwice gives your campaigns the data they need to grow efficiently.