Background: A Electric Solutions, venturing into Google Ads for the first time, collaborated with BOLT DMS to harness the potential of pay-per-click (PPC) advertising for lead generation. Their goal was to establish a steady, low-maintenance method of attracting new business, allowing them to focus more on project delivery.

Challenge: The primary challenge was to create an effective PPC campaign for a company inexperienced with digital advertising. The aim was to build a system that consistently generated high-quality leads, complementing A Electric Solutions' operational focus.

Solution:

Launching an intent-first Google Ads strategy:

• Initiated a Google Ads campaign tailored to A Electric Solutions' specific business needs.

• Initially focused on targeting relevant audiences with general electrician terms to ensure high-quality lead generation.

• Later shifted focus to specific terms for Electrical Installation Condition Reports (EICRs), enabling the client to secure upfront EICR work, which often led to increased future work from the initial enquiry, maximising lifetime value.

Landing Page Development:

• Worked closely with A Electric Solutions to design a landing page that accurately reflected the brand's objectives and ethos.

• The landing page was optimised for conversions, with clear messaging and calls-to-action aligned with the PPC campaign.

Conversion Rate Optimisation:

• After launching the landing page, closely monitored ad performance and user engagement.

• Continual refinements and optimisations were made to improve the effectiveness of the campaign.

Results:

• The PPC campaign quickly demonstrated its efficacy, providing A Electric Solutions with a reliable and consistent source of new business.

• The specially designed landing page significantly boosted the conversion rate of the ads to an impressive 23.64%.

• These high conversion rates drastically reduced the cost per conversion, thereby enhancing the ROI of the overall campaign.