With Churchill Memorials, we were both navigating new territory — the client had never advertised before, and it was an unfamiliar industry for us. To ensure success, we tailored our approach to resonate with the mindset of their buyers, many of whom had recently experienced loss. We positioned Churchill Memorials as a compassionate and understanding organisation while crafting a strategy that delivered personalised headstone options based on religious, personal, and budget preferences, rather than overwhelming buyers with a vast catalogue. This reduced friction, significantly boosted conversion rates, and allowed the team to consistently generate £30K per month within just six months on a modest budget.