The AL5 Aesthetics
Turning Clicks Into Clients: A Laser-Focused Strategy for AL5 Aesthetics
14.24%
Conversion Rate
£17.30
Cost Per Lead
933
Leads Generated
Meet the Client
Zoe from AL5 Aesthetics approached us during a particularly difficult moment. She had previously invested a significant amount of money into paid advertising, only to be left disappointed by an underperforming campaign and agency that failed to meet expectations. Disheartened but not completely deterred - thanks to a recommendation from a trusted marketing partner - Zoe gave us the opportunity to rebuild her trust in PPC.
This was our first time working with an aesthetics clinic, and the brief was clear: create a profitable, compliant, and scalable paid advertising strategy that could consistently generate leads and support AL5 Aesthetics’ long-term business growth.
Our Brief
The Challenge
There were several immediate challenges:
Reputation Repair: Rebuilding confidence in PPC after a bad agency experience.
Industry Complexity: The aesthetics space is vast, with a wide range of services that require deep understanding.
Google Policy Restrictions: Google Ads has strict policies around aesthetic procedures, limiting what could be advertised.
Budget Efficiency: Zoe needed clear results quickly to justify reinvesting in paid ads.
We started by immersing ourselves in the aesthetics space, spending time with Zoe to understand the clinic’s offerings. We then built a service matrix, evaluating treatments based on:
Profitability
Search volume
Cost per click (CPC)
This helped us zero in on “laser hair removal”—a service that aligned well across all three criteria and complied with ad policy.
To create a streamlined user experience, we:
Focused our campaign on a single service to ensure alignment between search intent → ad copy → landing page.
Partnered with Consider Digital to design a bespoke, high-converting landing page that matched the clinic’s brand.
Developed an interactive form that allowed users to unlock a discount by answering questions about their skin type and laser experience—enhancing both engagement and qualification.
Our Approach
The Results
Within the first 90 days:
We generated over 300 enquiries
Achieved a conversion rate of 14%
Drove leads at just over £17 per enquiry
The structured, service-focused funnel significantly outperformed previous efforts. We’ve since expanded to test other service lines like cellulite reduction and microneedling, though none have yet matched the success of laser hair removal.
Image: First 90 Days - October 2024 to January 2025
The Account Today
We now have a repeatable framework in place. While laser hair removal remains the strongest performer, we’re continuously testing new treatments as they rise in popularity or become seasonally relevant. Each test builds on our existing strategy, giving us rapid learning cycles and minimal risk.
Image: Account to date - October 2024 to July 2025
This account stands out as a testament to how strategic focus and trust-based collaboration can turn around even the most disillusioned clients. We’re especially proud to have helped restore Zoe’s confidence in paid advertising after a negative experience.
What started as a niche, first-time venture for us has now become a blueprint for future campaigns in the aesthetics sector.