With Astral Roofing, our purpose was to get specific on the type of work the client wanted to win. After realising that flat roofing and industrial roofing gave the highest returns, we overthrew their location based set up, and built out campaigns and pages for the different lines of work they wanted to expand into.

The results were immediate, and before long we were repurposes other marketing budget into these commercial campaigns to maximise returns.

For the last 3 years, we’ve been gradually tweaking and adjusting campaigns to meet the firm’s expansion plans, including adding new services lines like drone roof surveys and school roofing.